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The Trusted Experts in Revenue Management for Rental Housing

The First and Only System Agnostic Advisory Firm Certified in Six Distinct Revenue Management Systems (and counting!)
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EXPLAINER
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OUR
SERVICES

  • Strategic  Advisory Service
    Experience expert oversight of pricing strategy with us. We collaborate weekly with onsite, regional teams, asset managers, and owners to align with asset strategy. Recognizing property managers know their properties best, we leverage their insights to provide tailored recommendations. We empower them to make informed decisions using all available tools and market response data, while retaining decision-making authority. As the only partner certified in six systems, we ensure seamless integration. We appreciate daily challenges faced by onsite teams, fostering better collaboration. Through our training, motivation, and hands-on management of pricing strategies, we excel as revenue coaches.
  • Fractional Revenue Management
    Get expert, part-time revenue management support without the commitment of a full-time hire. Our Fractional Revenue Management Service offers flexible solutions tailored to your needs. Seamlessly integrate our experienced advisors into your operations for immediate results and ongoing success. Benefit from customized strategies and team development to drive growth and stability.
  • Bridge Services
    Navigate revenue management transitions smoothly with our Bridge Services. We offer short-term solutions to maintain stability and continuity during periods of change. Our experienced advisors ensure seamless operations, minimizing disruptions and facilitating a smooth handover to your permanent replacement. Trust us for uninterrupted revenue management performance. Month-to-Month contracts available when you need them!
  • Lease-Up Strategic Advisory Service
    Expert oversight of pricing strategy, collaborating weekly to ensure alignment with your asset strategy, absorption schedule, and pro forma rents. From lease-up through stabilization, we're dedicated to maximizing revenue and achieving your target rents and occupancy. Leveraging revenue management during the lease-up allows for dynamic pricing adjustments, optimizing revenue potential and ensuring swift absorption. This innovative approach paves the way for a successful lease-up.
  • Amenity Optimization Review
    Comprehensive assessment and analysis of unit-level amenities to identify opportunities for improvement and maximize their value. This is sure to be one of the most valuable tools in your toolkit!
  • Operational Excellence Assessment
    Thorough assessment of an underperforming asset which aims to analyze, evaluate, and offer suggestions for enhancing property management operations. Our goal is to boost revenue, reduce expenses, mitigate risk, and improve operational efficiency.
  • Revenue Advisor Training & Development
    We specialize in turning revenue advisors into top-tier experts, adept at mastering revenue management intricacies and delivering exceptional value to clients. Our meticulously crafted training programs cover best practices, core principles, customer-centric approaches, and essential communication skills. We ensure our advisors stay ahead of industry standards. Through hands-on learning and expert coaching, your revenue manager evolves into a confident, impactful advisor ready for any challenge.
  • Software Selection & Optimization
    Utilize our expert consulting services to align your real estate assets with the right software solution, conduct a thorough tech audit to eliminate redundancy and save costs, and receive tailored guidance for optimal tech alignment. Our expertise covers various multifamily technologies, from market surveys to revenue management and more.
  • Implementation, Training & Support
    We seamlessly guide you through every stage, from discovery to deployment, ensuring a streamlined transition and perfect alignment with your asset strategy. Our expert guidance covers planning, system configuration, and process enhancement. Additionally, we empower your teams with tailored technology training, fostering effective adoption, compliance, and ongoing utilization. With continuous communication and comprehensive support, we're committed to your success every step of the way. Never any implementation fees, like EVER!

OUR
PHILOSOPHY

Our Ideal Client  


At The Revenue Method®, we partner with small to mid-market owners or operators managing rental housing portfolios of 30,000 units or less. Whether you're utilizing or planning to implement revenue management software, our ideal clients include:

  • Limited Resource Teams: Owner/operators without a dedicated revenue management team or extensive internal resources.

  • Insufficient Internal Capabilities: Those lacking the in-house expertise to manage revenue processes or execute pricing strategies effectively.  

  • Interim Support Needs: Clients seeking temporary services during transitions, such as training interim staff or new revenue managers to ensure smooth operations and continuity.  

Are You Facing These Common Revenue Management Challenges?

Property owners and operators often encounter roadblocks that hinder their ability to manage pricing and maximize potential. Some of the most common challenges include: 

  • Inflexible Pricing Systems: Systems that fail to price units based on critical metrics, such as rent per square foot or desired lease trade-out.

  • Restricted Unit-Level Pricing: Systems requiring adjustments at the floor plan level, missing opportunities to capitalize on individual unit attributes. 

  • Rigid Pricing Strategies: Advisors enforcing one-size-fits-all strategies, limiting innovation and revenue potential.

  • Software-First Approach: Advisors tethered to specific software, offering biased, black-and-white recommendations that ignore nuanced property needs.

  • Lack of Real-Time Adjustment: Advisors adhering strictly to system-recommended rents without leveraging real-time market data for flexibility.

  • Operationally Detached Advisors: Recommendations that feel impractical due to a lack of understanding of on-the-ground site challenges, leading to friction and missed opportunities.   

  • Complex Recommendations: Overly complicated language that discourages questions and results in blind adoption of recommendations, often resulting in confusion and suboptimal outcomes. 

If you're feeling like you're losing control of your pricing strategy, it might be time for a fresh approach. Whether it's your revenue advisor or your revenue management system, something may need to change. 

Why Choose Us

At The Revenue Method®, we understand these challenges and deliver strategies tailored to your property's unique needs. Here's what sets us apart:

  • Better Optics: Unbiased third-party support, independent of any platform provider. We're the only advisory firm NOT contractually tied to any software provider.

  • Industry Product Experts: With more certifications than any other advisor, we're the go-to experts for navigating revenue management systems and finding the best fit for your portfolio.

  • System Agnostic: As the first and only advisory firm certified in six distinct systems (and counting!), we offer unbiased recommendations tailored to your goals.

  • Decades of Expertise: Our team brings an average of 20+ years in property operations, combining hands-on experience with deep software knowledge.

  • Managed Portfolio: We intentionally limit the number of properties each advisor supports to deliver dedicated attention and results. 

  • Weekly Strategy Calls: We believe in weekly or bi-weekly calls to ensure ongoing optimization and alignment with your goals.

  • Dual Benefit: Our advisors stunt double as PMS system administrators, bringing unmatched expertise to your team.

  • Seamless Integration: Experienced advisors who hit the ground running and become an integral part of your team without the burden of cost for a new hire.

  • Fiscal Prudence: Reduce payroll, taxes, and insurance costs associated with an in-house revenue manager while gaining the benefits of expert insights.

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OUR 
VISION

Welcome to The Revenue Method®, where innovation meets expertise. We're not just another consultancy; we're pioneers, trailblazers, and rule-breakers redefining the very essence of revenue management. At our core, we challenge the status quo, rewrite the rules, and celebrate transformation.

The traditional way of doing advisory is broken. Advisors tied to software providers bring vendor bias, putting software interests ahead of your business. That's why The Revenue Method® was founded: to provide a truly system-agnostic approach to revenue management. Before us, no advisory firm was certified across multiple systems. Now, owners and operators can choose the software that fits their strategy while keeping an advisor who grows and adapts with them --- no more switching advisors when you switch software. We've mastered the underrated art of being easy to do business with.

At The Revenue Method®, we prioritize owner strategy and the performance of every individual asset --- not just blind adherence to software recommendations. We're the experts in revenue management for rental housing, not just in one software platform. Our goal? To deliver unbiased, expert advice that aligns with your needs and optimizes your results, no matter which system you use.

 

In a world where conformity reigns, we celebrate outliers, disruptors, and visionaries --- the ones who dare to think differently. We thrive on diversity of thought, knowing that unique perspectives spark innovation and drive progress.

 

Led by our visionary Founder & CEO, Joani Schumaker, we bring nearly three decades of operational expertise to the forefront. With deep experience both in property operations and revenue management, we're on a mission to revolutionize the industry. As the first system-agnostic advisory firm certified in six distinct systems, we don't just see challenges --- we see opportunities for transformation. 

If you're ready to break free from tradition and embark on a journey of reinvention, join us. Together, we'll challenge the norms, defy expectations, and set a new standard in revenue management. Are you ready to level up?

OUR
FOUNDER

Joani Schumaker

Joani Schumaker

With over two decades of experience in onsite operations and nearly a decade in revenue management advisory roles, Joani Schumaker discovered her true passion at the intersection of these two worlds. During her tenure at The Bainbridge Companies, Joani built her role from the ground up, overseeing revenue management, asset optimization, and business intelligence for a portfolio of 20,000 units. Her initiatives, including self-guided tours, online payments, and automated market surveys, drove significant operational efficiencies and refined revenue management processes.

Despite her successes, Joani realized she had reached a plateau. The culture of corporate America no longer resonated with her, and she craved more challenges and opportunities for growth, both personally and professionally. The role that once excited her was no longer the right fit. It became clear that in order to continue evolving, she needed to take full control of her journey. Recognizing that her unique blend of operational and revenue management expertise could transform organizations, Joani asked herself a pivotal question: "Can I establish a brand, package it effectively, and expand it to benefit other organizations?" The answer was a resounding YES.

In November 2022, Joani founded The Revenue Method®, and by June 2023, she left her corporate role to fully commit to her vision. Without a contract or client, she took a leap of faith, cashing out her 401K to pursue her entrepreneurial dreams. Within 90 days, she secured her first contract, and the rest is history.

Today, as an entrepreneur, longtime expert in revenue management, and industry advisor, Joani continues to push boundaries, master her craft and exceed her own expectations. Her journey from corporate employee to founder is a testament to her courage, authenticity, and commitment to innovation.

 

Joani's story reminds us that embracing authenticity and taking calculated risks can lead to extraordinary rewards. So, whether you're pursuing a lifelong passion or contemplating a daring career move, remember: Happiness is a journey, not a destination.

 

Whatever idea has been tugging at your soul, it's time to take action. Don't be afraid to give up the good to pursue something truly great. Be unique. Be brave enough to be your authentic self. When you exhibit bravery, the universe rewards you. 

 

This is the story of J Schu, and how she went from corporate employee to HBIC.

MINI BITES

Your delectable source for cutting-edge insights and savory strategies for revenue management in rental housing.  Learning tips, tricks, and best practices one BITE at a time.

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Ready to transform your revenue management strategy? Book a consultation and start your journey towards innovation and excellence.
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