EXPLAINER
VIDEO
OUR
SERVICES
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Strategic Advisory ServiceExperience expert oversight of pricing strategy with us. We collaborate weekly with onsite, regional teams, asset managers, and owners to align with asset strategy. Recognizing property managers know their properties best, we leverage their insights to provide tailored recommendations. We empower them to make informed decisions using all available tools and market response data, while retaining decision-making authority. As the only partner certified in six systems, we ensure seamless integration. We appreciate daily challenges faced by onsite teams, fostering better collaboration. Through our training, motivation, and hands-on management of pricing strategies, we excel as revenue coaches.
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Fractional Revenue ManagementGet expert, part-time revenue management support without the commitment of a full-time hire. Our Fractional Revenue Management Service offers flexible solutions tailored to your needs. Seamlessly integrate our experienced advisors into your operations for immediate results and ongoing success. Benefit from customized strategies and team development to drive growth and stability.
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Bridge ServicesNavigate revenue management transitions smoothly with our Bridge Services. We offer short-term solutions to maintain stability and continuity during periods of change. Our experienced advisors ensure seamless operations, minimizing disruptions and facilitating a smooth handover to your permanent replacement. Trust us for uninterrupted revenue management performance. Month-to-Month contracts available when you need them!
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Lease-Up Strategic Advisory ServiceExpert oversight of pricing strategy, collaborating weekly to ensure alignment with your asset strategy, absorption schedule, and pro forma rents. From lease-up through stabilization, we're dedicated to maximizing revenue and achieving your target rents and occupancy. Leveraging revenue management during the lease-up allows for dynamic pricing adjustments, optimizing revenue potential and ensuring swift absorption. This innovative approach paves the way for a successful lease-up.
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Amenity Optimization ReviewComprehensive assessment and analysis of unit-level amenities to identify opportunities for improvement and maximize their value. This is sure to be one of the most valuable tools in your toolkit!
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Operational Excellence AssessmentThorough assessment of an underperforming asset which aims to analyze, evaluate, and offer suggestions for enhancing property management operations. Our goal is to boost revenue, reduce expenses, mitigate risk, and improve operational efficiency.
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Revenue Advisor Training & DevelopmentWe specialize in turning revenue advisors into top-tier experts, adept at mastering revenue management intricacies and delivering exceptional value to clients. Our meticulously crafted training programs cover best practices, core principles, customer-centric approaches, and essential communication skills. We ensure our advisors stay ahead of industry standards. Through hands-on learning and expert coaching, your revenue manager evolves into a confident, impactful advisor ready for any challenge.
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Software Selection & OptimizationUtilize our expert consulting services to align your real estate assets with the right software solution, conduct a thorough tech audit to eliminate redundancy and save costs, and receive tailored guidance for optimal tech alignment. Our expertise covers various multifamily technologies, from market surveys to revenue management and more.
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Implementation, Training & SupportWe seamlessly guide you through every stage, from discovery to deployment, ensuring a streamlined transition and perfect alignment with your asset strategy. Our expert guidance covers planning, system configuration, and process enhancement. Additionally, we empower your teams with tailored technology training, fostering effective adoption, compliance, and ongoing utilization. With continuous communication and comprehensive support, we're committed to your success every step of the way. Never any implementation fees, like EVER!
OUR
PHILOSOPHY
Our Ideal Client
Small to mid-market owners or operators with rental housing portfolios of 30,000 units or less, who are either currently utilizing or seeking to implement revenue management software. Our ideal clients include:
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Limited Resource Teams: Owner/operators who lack a dedicated revenue management team or extensive resources.
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Insufficient Internal Capabilities: Owner/operators who do not have the internal capacity to manage revenue processes or pricing strategy in-house.
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Interim Support Needs: Owner/operators seeking temporary revenue management services or bridge solutions while transitioning or searching for a permanent revenue manager. This may also include training for interim staff and/or the new revenue manager to ensure continuity, effectiveness, and a smooth handover.
Are You Facing One or More of These Common Revenue Management Challenges?
In the rental housing industry, property owners and operators often encounter obstacles that hinder their ability to strategize and manage their properties effectively. Here are some common challenges:
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Inflexible Pricing Systems: Systems that prevent owners/operators from pricing units based on specific metrics like rent per square foot or desired lease trade-out.
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Restricted Unit-Level Pricing: Systems that only allow pricing adjustments at the floor plan level or require entire floor plan groupings to be adjusted together, missing opportunities to price based on the unique attributes and value of individual units.
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Rigid Pricing Strategies: Advisors who enforce strict pricing strategies without considering the unique needs and goals of the property, limiting innovation and revenue potential.
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Software-First Approach: Advisors who prioritize software interests over the property's best interests, leading to suboptimal pricing strategies. Tethered to specific software providers, these advisors operate with vendor bias, offering recommendations strictly based on what the system dictates, leaving little room for a nuanced, personalized approach. This black-and-white methodology overlooks the complexities and unique challenges properties face in today's market, often overlooking the gray areas that require a more tailored strategy.
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Lack of Real-Time Adjustment: Advisors who stick strictly to system-recommended rents, denying the flexibility to adjust prices based on real-time market insights.
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Operationally Detached Advisors: Advisors without an operational background often struggle to empathize with the on-the-ground challenges faced by site teams. Their recommendations can feel out of touch, impractical, and challenging to implement. Ignoring insights from site and regional teams lead to friction and suboptimal outcomes.
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Complex Recommendations: Advisors who use overly complex language, making it difficult for owners and operators to understand and implement their recommendations effectively. This complexity can discourage questions, leading clients to follow recommendations blindly, which can result in confusion and suboptimal outcomes.
If you're feeling like you don't have control over your own pricing, maybe you don't have the right revenue advisor. Or maybe you aren't leveraging the right revenue management system!
At The Revenue Method®, we understand these challenges and strive to provide flexible, owner-centric strategy that empowers you to maximize your property's potential. Let us help you navigate these obstacles and achieve your revenue goals!
Why Choose Us
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Better Optics: We provide unbiased third-party support, independent of any platform provider.
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System Agnostic: We are the first and only experienced advisory firm certified in six distinct revenue management systems.
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Decades of Expertise: Our team of advisors brings an average of 20 years in property operations to the table. Their profound understanding of diverse software surpasses that of other advisors in the field.
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Managed Portfolio: Enjoy a personalized approach with attention to detail, as each advisor manages a maximum of 60 sites.
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Weekly Strategy Calls: Continuous refinement of tactics and ongoing optimization of plans ensure we never lose sight of your strategic goals.
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Dual Benefit: Our advisors double as PMS system administrators, providing an additional layer of expertise.
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Seamless Integration: Benefit from an experienced advisor who can hit the ground running and become an integral part of your team without the burden of hiring an additional employee.
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Fiscal Prudence: Reduce expenditures tied to payroll, taxes, and insurance while gaining expert insights without the financial load of maintaining an in-house revenue manager.
OUR
VISION
Welcome to The Revenue Method®, where innovation meets expertise. We're not just another consultancy; we're pioneers and trailblazers, redefining the very essence of revenue management. At our core, we believe in shaking things up, challenging the status quo, and rewriting the rules of the game.
The traditional way of doing advisory is broken. With an advisor who works for the software provider, you get vendor bias. The Revenue Method® exists to provide a system-agnostic approach to revenue management. Before The Revenue Method® entered the market, there wasn't an advisory firm who was certified in multiple systems. Being certified in multiple systems means that owners and operators can choose the software, and we go where you go, eliminating the need to get a new revenue advisor every time you decide to switch software. Being easy to do business with is an underrated skill we've mastered.
With The Revenue Method®, we focus on owner strategy and the performance of each individual asset, not just adherence to the software. We are experts in revenue management for rental housing, not just experts in one revenue management software platform. Our goal is to provide unbiased, expert advice that prioritizes the owner's needs and asset performance, ensuring that your strategy is optimized regardless of the software you use.
In a world where conformity often reigns, we celebrate the outliers, the disruptors, and the visionaries—those who dare to think differently. We thrive on diversity of thought, welcoming unique viewpoints that spark innovation and drive progress.
Led by our visionary Founder & CEO, Joani Schumaker, we bring nearly three decades of operational expertise to the forefront. With a profound understanding of both property operations and revenue management, we are on a mission to revolutionize industry standards. As the first system-agnostic advisory firm for rental housing and the only to be certified in six distinct systems, we don't just see challenges; we see opportunities for transformation.
If you're ready to break free from tradition and embark on a journey of reinvention, join us. Together, we'll challenge the norms, defy expectations, and pave the way for a new era in revenue management. Are you ready to level up with us?
OUR
FOUNDER
Joani Schumaker
With over two decades of experience in onsite operations and nearly a decade in revenue management advisory roles, Joani Schumaker discovered her true passion at the intersection of these two worlds. During her tenure at The Bainbridge Companies, Joani built her role from the ground up, overseeing revenue management, asset optimization, and business intelligence for a portfolio of 20,000 units. Her initiatives, including self-guided tours, online payments, and automated market surveys, drove significant operational efficiencies and refined revenue management processes.
Despite her successes, Joani realized she had reached a plateau. The culture of corporate America no longer resonated with her, and she craved more challenges and opportunities for growth, both personally and professionally. The role that once excited her was no longer the right fit. It became clear that in order to continue evolving, she needed to take full control of her journey. Recognizing that her unique blend of operational and revenue management expertise could transform organizations, Joani asked herself a pivotal question: "Can I establish a brand, package it effectively, and expand it to benefit other organizations?" The answer was a resounding YES.
In November 2022, Joani founded The Revenue Method®, and by June 2023, she left her corporate role to fully commit to her vision. Without a contract or client, she took a leap of faith, cashing out her 401K to pursue her entrepreneurial dreams. Within 90 days, she secured her first contract, and the rest is history.
Today, as an entrepreneur, longtime expert in revenue management, and industry advisor, Joani continues to push boundaries, master her craft and exceed her own expectations. Her journey from corporate employee to founder is a testament to her courage, authenticity, and commitment to innovation.
Joani's story reminds us that embracing authenticity and taking calculated risks can lead to extraordinary rewards. So, whether you're pursuing a lifelong passion or contemplating a daring career move, remember: Happiness is a journey, not a destination.
Whatever idea has been tugging at your soul, it's time to take action. Don't be afraid to give up the good to pursue something truly great. Be unique. Be brave enough to be your authentic self. When you exhibit bravery, the universe rewards you.
This is the story of J Schu, and how she went from corporate employee to HBIC.
MINI BITES
Your delectable source for cutting-edge insights and savory strategies for revenue management in rental housing. Learning tips, tricks, and best practices one BITE at a time.
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