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The industry experts in revenue management for rental housing, helping property owners achieve outsized returns.

The Revenue Method
The only system-agnostic advisory partner certified in six distinct revenue management systems.
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Revenue Management

Get expert, part-time revenue management support without the commitment of a full-time hire. Our Fractional Revenue Management Service offers flexible solutions tailored o your needs. Seamlessly integrate our experienced advisors into your operations for immediate results and ongoing success. Benefit from customized strategies and team development to drive growth and stability.

Advisory Service

Experience expert oversight of pricing strategy with us. We collaborate weekly with onsite, regional teams, asset managers, and owners to align with asset strategy. Recognizing property managers know their properties best, we leverage their insights to provide tailored recommendations. We empower them to make informed decisions using all available tools and market response data, while retaining decision-making authority. As the only partner certified in six systems, we ensure seamless integration. We appreciate daily challenges faced by onsite teams, fostering better collaboration. Through our training, motivation, and hands-on management of pricing strategies, we excel as revenue coaches.


Navigate revenue management transitions smoothly with our Bridge Services. We offer short-term solutions to maintain stability and continuity during periods of change. Our experienced advisors ensure seamless operations, minimizing disruptions and facilitating a smooth handover to your permanent replacement. Trust us for uninterrupted revenue management performance.

Lease-Up Strategic Advisory Service

Expert oversight of pricing strategy, collaborating weekly to ensure alignment with your asset strategy, absorption schedule, and pro forma rents. From lease-up through stabilization, we're dedicated to maximizing revenue and achieving your target rents and occupancy. Leveraging revenue management during the lease-up allows for dynamic pricing adjustments, optimizing revenue potential and ensuring swift absorption. This innovative approach paves the way for a successful lease-up.

Amenity Optimization Review

Comprehensive assessment and analysis of unit-level amenities to identify opportunities for improvement and maximize their value. This is sure to be one of the most valuable tools in your toolkit!

Operational Excellence Assessment

Thorough assessment of an underperforming asset which aims to analyze, evaluate, and offer suggestions for enhancing property management operations. Our goal is to boost revenue, reduce expenses, mitigate risk, and improve operational efficiency.

Revenue Advisor Training & Development

We specialize in turning revenue advisors into top-tier experts, adept at mastering revenue management intricacies and delivering exceptional value to clients. Our meticulously crafted training programs cover best practices, core principles, customer-centric approaches, and essential communication skills. We ensure our advisors stay ahead of industry standards. Through hands-on learning and expert coaching, your revenue manager evolves into a confident, impactful advisor ready for any challenge.

Software Selection & Optimization

Utilize our expert consulting services to align your real estate assets with the right software solution, conduct a thorough tech audit to eliminate redundancy and save costs, and receive tailored guidance for optimal tech alignment. Our expertise covers various multifamily technologies, from market surveys to revenue management and more.

Implementation, Training & Support

We seamlessly guide you through every stage, from discovery to deployment, ensuring a streamlined transition and perfect alignment with your asset strategy. Our expert guidance covers planning, system configuration, and process enhancement. Additionally, we empower your teams with tailored technology training, fostering effective adoption, compliance, and ongoing utilization. With continuous communication and comprehensive support, we're committed to your success every step of the way.


Better Optics

Unbiased 3rd party support, not beholden to any platform provider.  


System Agnostic

We are experienced and certified in six distinct revenue management systems.    

Decades of Expertise

Our team of Advisors bring an average of 20 years in property operations to the table.  Their profound understanding of diverse software surpasses that of other Advisors in the field.  

Managed Portfolio

Personalized attention with a maximum of 60 sites per Advisor.    

Weekly Strategy Calls

Continuous refinement of tactics and strategies.   

Dual Benefit

Our Advisors stunt double as PMS System Administrators, providing an additional layer of expertise.

Seamless Integration

Enjoy the benefits of an experienced advisor who can hit the ground running and become an integral part of your team without the burden of hiring an additional employee. 

Fiscal Prudence

Trim expenditures tied to payroll, taxes, and insurance while gaining expert insights without shouldering the financial load of maintaining an in-house revenue manager.  


Welcome to The Revenue Method, where conventional wisdom meets its match.  We're not just another consultancy; we're a tribe of trailblazers, redefining the very essence of revenue management.  At our core, we believe in shaking things up, challenging the status quo, and rewriting the rules of the game.

In a world where conformity reigns supreme, we celebrate the outliers, the disruptors, the instigators -- the ones who dare to think differently.  We thrive on diversity of thought, welcoming those who bring a unique perspective to the table.  Because it's those unconventional minds that spark innovation and drive progress forward.

Led by our fearless Founder & CEO, Joani Schumaker, we bring nearly three decades of expertise to the forefront.  With a deep understanding of both property operations and revenue management, we are on a mission to revolutionize industry standards.  We don't just see problems; we see opportunities for transformation.

So, if you're ready to break free from the shackles of tradition and embark on a journey of reinvention, join us.  Together, we'll defy expectations, challenge norms, and pave the way for a new era of revenue management.  Are you ready to level up with us?


Joani Schumaker

Joani Schumaker

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In 2023, I made a bold move and said goodbye to my cushy, corporate job.  𝗪𝗛𝗬?

Because life is simply too short to play it safe. It's time to embrace the thrill of new adventures and unleash my entrepreneurial spirit! After all, 𝘯𝘰 𝘳𝘪𝘴𝘬, 𝘯𝘰 𝘳𝘦𝘸𝘢𝘳𝘥.

As I recognized the value I bring to an organization, I asked myself an important question: "Can I establish a brand, package it effectively, and expand it to benefit other organizations?" The answer was a resounding YES! So, what was I waiting for? The time had come to chase my dreams.

And so, with unwavering determination, I made the life-changing decision to resign from that comfortable, familiar space. It was time to take this show on the road, to dedicate myself wholeheartedly to building my own business.

Now, as an Entrepreneur, my journey continues. I remind myself daily to master my craft, surpass my own expectations, and fall deeply in love with my purpose. Each day presents new opportunities for growth and success.

I've learned that whatever idea has been tugging at your soul, it's time to take action. Don't be afraid to give up the good to pursue something truly great.

Be unique. Be brave enough to be your authentic self. When you exhibit bravery, the universe rewards you.

This is the story of my journey....How J. Schu went from corporate employee to HBIC. Remember folks, happiness is a journey, not a destination. 

Texas Woman Owned Business


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Ready to transform your revenue management strategy?  Get in touch with us and start your journey towards innovation and excellence.
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