Joani Schumaker

A new potential client asked me a great question recently: “Where does the ownership of pricing fall?” It sounds like a simple question, but in rental housing, the answer is rarely simple. In some organizations, pricing sits with the Property Manager. In others, it belongs to the Regional Manager, Revenue Manager, Asset Manager, or Ownership. Sometimes it is centralized. Sometimes it is decentralized. Sometimes the software is driving the recommendation, but ten different people are weighing...

A lot of amenity setups are messy. Not because anyone did anything wrong. Because they were built over time, touched by too many people, copied from one property to another, patched after renovations, renamed during system transitions, and rarely reviewed through an actual revenue strategy lens. That is how you end up with premium views going unpriced, renovation packages that do not have enough separation, three different labels for the same feature, and linen closets walking around acting...

Before there was The Revenue Method®. Before there was Amenity Wizard™. Before there was my own leap into entrepreneurship. There was a serpentarium. The photo above? That yellow sign is real. From the 1960s. From the Texas Serpentarium my Granddad owned on Ranch Road 620 in Lakeway. That sign once stood at the entrance of a roadside attraction built on risk and reinvention. Today, it hangs in my 3D-printed home in Georgetown, Texas. A reminder of where I come from. The Snake Trailer & The...