Joani Schumaker

Before there was The Revenue Method®. Before there was Amenity Wizard™. Before there was my own leap into entrepreneurship. There was a serpentarium. The photo above? That yellow sign is real. From the 1960s. From the Texas Serpentarium my Granddad owned on Ranch Road 620 in Lakeway. That sign once stood at the entrance of a roadside attraction built on risk and reinvention. Today, it hangs in my 3D-printed home in Georgetown, Texas. A reminder of where I come from. The Snake Trailer & The...

I recently came across the website https://utah40over40.com/ , and some of the statistics they shared really hit home. Did you know that...

Revenue management isn’t just about pricing. It’s about creating a cohesive strategy that drives success across the board. Here’s why...