Joani Schumaker

Early-bird incentives, tiered renewal pricing, and time-sensitive offers aren't new to multifamily. Owners and operators have been developing creative retention strategies for decades. As revenue management technology evolves, let's recognize the operational expertise behind the strategies we're now automating.

High occupancy doesn't always mean a property is in a strong forward position. Learn how leased percentage, notices, renewal conversion, future exposure, applications and leasing velocity help tell the rest of the story.

Hiring a revenue manager doesn't automatically mean you have a revenue management strategy. From software expertise and operational knowledge to accountability and execution, discover what multifamily operators should consider before hiring internally or outsourcing revenue management.