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  • Writer's pictureJoani Schumaker

From Corporate Employee to HBIC: How I Turned My Passion Into Purpose


Allow me to share the transformative journey that has led me to where I stand today, driven by a relentless pursuit of growth.

It all began nearly three decades ago when I stumbled into property management during my college years. Little did I know that this seemingly temporary job would shape the trajectory of my entire career.


For 16 years, I immersed myself in the intricacies of property management operations. The thrill of new construction lease-ups fueled my competitive spirit, igniting a passion for overcoming challenges. But it wasn't until I transitioned into revenue management that I discovered my true calling. Initially drawn in by the allure of remote work, I soon found myself captivated by the role itself. It was like going back to college -- the learning process was invigorating. At the age of 35, I had finally unearthed my passion.


Over the next 12 years, I thrived in an advisory capacity, leveraging my expertise to optimize revenue and streamline operations for various clients. As I recognized the value I brought to organizations, I asked myself an important question: "Could I establish a brand, package it effectively, and expand it to benefit other organizations?" The answer was a resounding YES! So, what was I waiting for? The time had come to chase my dreams. My passion had collided with my purpose.


But this realization didn't dawn overnight. One November, while juggling my corporate responsibilities, I took a leap of faith and established my LLC. I poured my energy into developing my services and crafting a compelling website. It was a labor of love.


Fast forward to February, the month I summoned the courage to present my idea to the higher-ups. I won't lie; it was nerve-wracking. There was a lingering possibility of receiving a disappointing "NO". And indeed, they weren't keen on outsourcing revenue management. It stung, but I had to embrace the rejection. I reminded myself, "Joani, your first contract is not going to come that easy. You'll have to work extra hard for it."


I persevered, continuing my corporate role for another three months. Then, one sunny day at the end of May, it hit me like a bolt of lightning. I vividly remember sitting on my sofa, munching on a salad when a profound realization washed over me. Deep in my heart, I knew that I couldn't give my new business the attention it deserved while still tied to my corporate job.


And so with unwavering determination, I made the life-changing decision to resign from that comfortable, familiar space. It was time to take this show on the road, to dedicate myself wholeheartedly to building a business. The Revenue Method was born. Embracing my entrepreneurial spirit and establishing my own consultancy was a pivotal moment.


Starting your own business is a big step intellectually, and you don't fully grasp its magnitude until you're knee-deep in the process. There were whispers of doubt from some, and others who were secretly wishing for me to fail -- a mentor once warned me of this. But as this mentor wisely advised, "Don't worry about them."


Failure didn't cross my mind. The only thing I feared was running out of savings before landing my first client. A few months in, someone close to me said, "Joani, leaving your corporate job was the biggest mistake you've ever made." I'm not going to lie. It stung. It set me back a bit. Doubt started to creep in. But that comment only fueled my drive and determination. In those moments of doubt and uncertainty, we discover our true strength.


As they say, no risk, no reward, right? It took me 90 days to land my first client, and another 90 days to see those tangible results in my bank account. Along the way, I encountered obstacles and setbacks that tested my resolve, but they were all opportunities in disguise.


For years, another mentor had been telling me, "Joani, you will never be happy until you are working for yourself." It's a funny thing how someone sees potential in you before you see it in yourself. She wasn't wrong. I'm the happiest I've ever been. When you align your work with your passion, the lines between work and play blur, and each day becomes an adventure.


Now, as an entrepreneur, my journey continues. I remind myself daily to master my craft, surpass my own expectations, and fall deeply in love with my purpose. Each day presents new opportunities for growth and success.


I've learned more about myself, my capabilities, and the world of entrepreneurship than I ever thought possible. The freedom to chart my own course, pursue projects that excite me, and make a real impact in the industry I love - - it's priceless.


I've learned that whatever idea has been tugging at your soul, it's time to take action. Don't be afraid to give up the good to pursue something truly great.

Be unique. Be brave enough to be your authentic self. When you exhibit bravery, the universe rewards you.


This is the story of my journey....How J. Schu went from corporate employee to HBIC. Remember folks, happiness is a journey, not a destination. Along the way, I've learned invaluable lessons about resilience, perseverance, and the importance of staying true to oneself.


So, to all those who dare to dream, I say this: seize the moment, trust in your abilities, and never shy away from pursuing your passions. If you have a passion, find a way to turn it into an income-generating opportunity. Embrace the challenges, celebrate the victories, and never stop pushing yourself to grow. Be bold. Be different. Be yourself.



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