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Beyond Walking Wallets: Embracing the Human Side of Consumers
It's been a while since my last post, and here's why. I've been fully engaged with onboarding new clients and attending insightful...
Joani Schumaker
Jun 9, 20244 min read


10 Reasons Why Closing Weekends Benefits Your Business
In the wake of the COVID-19 pandemic, the world has undergone a profound shift in priorities. As the importance of work-life balance...
Joani Schumaker
Apr 14, 20242 min read


Navigating Staffing Shortages: 2 Strategic Ideas for Business Optimization
Staffing shortages have become a prevalent challenge for businesses across industries, posing a significant operational hurdle and...
Joani Schumaker
Apr 8, 20242 min read


6 Best Practices for Self-Guided Tours
In the competitive world of apartment leasing, every detail counts. Self-guided tours offer a unique opportunity to showcase your...
Joani Schumaker
Apr 2, 20242 min read


Everything You Need To Know About The Experience Era
Did you know 50% of all consumers switch providers because of a bad experience? "Multifamily has some of the most dissatisfied customers...
Joani Schumaker
Apr 1, 20242 min read
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